Why Your Mailchimp Emails are Going to Spam

As an ESP, we know that one of an email marketer’s biggest worries is not landing in the inbox. It usually goes like this: you notice a decrease in open rates, so you start experimenting with subject lines or sending to more targeted segments. When that doesn’t work, you might use a spam testing tool like Litmus or Glock Apps. After some testing, you discover that your emails aren’t being opened as much because a decent chunk of them are being sent to spam.

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