As an ESP, we know that one of an email marketer’s biggest worries is not landing in the inbox. It usually goes like this: you notice a decrease in open rates, so you start experimenting with subject lines or sending to more targeted segments. When that doesn’t work, you might use a spam testing tool like Litmus or Glock Apps. After some testing, you discover that your emails aren’t being opened as much because a decent chunk of them are being sent to spam.
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