As an email marketer, inbox placement is probably something you think about a lot - you know that avoiding the spam folder isn’t as easy as clicking send. One of the main things to keep in mind when it comes to landing in inboxes is your sending reputation - the key in determining where your email will end up.
Your reputation depends on many different factors, from the content and format of your email to avoiding spam complaints. This post gives a pretty good overview: How To Improve Your Sending Reputation. Though everything listed in this post matters, an additional aspect you may miss is the actual email domain you send from. This post breaks down why it’s best practice to send from a subdomain for email marketing instead of your parent domain.
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