21 Email Segmentation Ideas for Event Marketers [Cheat Sheet]
#Events #SegmentationPersonalized email improves sales by an average of 56%. To help you send more targeted email, we've built this cheat sheet of the best segments for email marketers.…
A/B Testing for Email: What You Need to Get Started
#Email MarketingA/B testing allows marketers to test different variables in emails to see what performs best. 39% of brands never or rarely test their emails, but A/B testing is a great way to see what drives your email engagement.…
5 Labor Day Email Templates to Jumpstart September Sales
#Seasonal #Email DesignLabor Day is a great time to jumpstart your fall season by offering a sale or enticing promotion. To get you inspired, we’ve gathered five Labor Day email templates from ecommerce brands doing just that.…
How Browse Abandonment Emails Can Bring Your Shopify Store More Revenue
#Ecommerce Email #IntegrationsBrowse abandonment emails catch visitors to your Shopify store who haven’t made it to the cart yet, recovering revenue from shoppers who have already shown interest in your brand.…
5 Back-to-School Templates Sure to Get You an A+
#Email Marketing #Ecommerce Email #SeasonalSummer may feel like it just began, but back-to-school season is already starting for ecommerce brands. We’ve rounded up 5 email templates to give you the back-to-school inspiration you need to make the grade.…
What You Need to Know About Custom Domains and Subdomains
#DeliverabilityOne of the first decisions you’ll encounter when using a new email service provider (ESP) or setting up your email marketing strategy is whether to…
Why Customer Education Should Be a Strategic Part of Your Email Marketing
#Email Marketing #Ecommerce EmailSometimes we get so busy telling customers what we think they need that we forget to tell them why they need it or how to use it. Educating customers on your industry positioning or product usage may be the missing piece in your email journeys.…
5 Loud & Proud Email Templates to Celebrate Pride in Style
#Email Design #Email Marketing #Ecommerce EmailPride month is upon us, and communities around the world are donning rainbow gear to celebrate diverse sexual and gender identities. If your brand values LGBTQ+ rights, there’s no time better than June to connect with that audience!…
Email Accessibility 101: Designing Email for All
#Email DesignThere are several things you should consider to help make your emails more accessible. Ultimately, you want your email design to be easy to digest for as many people as possible, from both an ecommerce and values perspective.…