Anna Cunningham

Content Marketing Manager at Hive. Big fan of lakes, dogs, and a good mystery.


11 posts

21 Email Segmentation Ideas for Event Marketers [Cheat Sheet]

#Events #Segmentation

Personalized email improves sales by an average of 56%. To help you send more targeted email, we've built this cheat sheet of the best segments for email marketers.…

Anna Cunningham

A/B Testing for Email: What You Need to Get Started

#Email Marketing

A/B testing allows marketers to test different variables in emails to see what performs best. 39% of brands never or rarely test their emails, but A/B testing is a great way to see what drives your email engagement.…

Anna Cunningham

5 Labor Day Email Templates to Jumpstart September Sales

#Seasonal #Email Design

Labor Day is a great time to jumpstart your fall season by offering a sale or enticing promotion. To get you inspired, we’ve gathered five Labor Day email templates from ecommerce brands doing just that.…

Anna Cunningham

How Browse Abandonment Emails Can Bring Your Shopify Store More Revenue

#Ecommerce Email #Integrations

Browse abandonment emails catch visitors to your Shopify store who haven’t made it to the cart yet, recovering revenue from shoppers who have already shown interest in your brand.…

Anna Cunningham

5 Back-to-School Templates Sure to Get You an A+

#Email Marketing #Ecommerce Email #Seasonal

Summer may feel like it just began, but back-to-school season is already starting for ecommerce brands. We’ve rounded up 5 email templates to give you the back-to-school inspiration you need to make the grade.…

Anna Cunningham

What You Need to Know About Custom Domains and Subdomains


One of the first decisions you’ll encounter when using a new email service provider (ESP) or setting up your email marketing strategy is whether to…

Anna Cunningham

Why Customer Education Should Be a Strategic Part of Your Email Marketing

#Email Marketing #Ecommerce Email

Sometimes we get so busy telling customers what we think they need that we forget to tell them why they need it or how to use it. Educating customers on your industry positioning or product usage may be the missing piece in your email journeys.…

Anna Cunningham

5 Loud & Proud Email Templates to Celebrate Pride in Style

#Email Design #Email Marketing #Ecommerce Email

Pride month is upon us, and communities around the world are donning rainbow gear to celebrate diverse sexual and gender identities. If your brand values LGBTQ+ rights, there’s no time better than June to connect with that audience!…

Anna Cunningham

Email Accessibility 101: Designing Email for All

#Email Design

There are several things you should consider to help make your emails more accessible. Ultimately, you want your email design to be easy to digest for as many people as possible, from both an ecommerce and values perspective.…

Anna Cunningham