50 Subject Lines To Be Back To School Cool With Your Ecommerce Email Campaigns

It’s hard to believe that it’s already August and the new school year’s right around the corner. Back to school season is easily one of the busiest sales periods for ecommerce brands, since families are spending more than ever to get ready for the new school year. Subject lines are the key to getting an A+ on your back to school email campaigns and driving traffic to your online store. They’re the first thing that subscribers’ see and the reason over 35% actually open your emails. Let’s dive in!

Back to school sale subject line

  • Exclusive! Back to School Sale
  • đź“ť Back to School Sale: Up to 50% Off Footwear →10% OFF for the Back to School Event!
  • đź‘“ Get them set for school! Kid’s lenses only $25– so smart
  • Back To School savings up to 40% Off*. Better hurry.
  • Back-to-School Essentials, $39 & Under →
  • 20% off Back to School Gifts!
  • 40% OFF Everything! Stock up on back to school basics!
  • Hurry, before the bell rings! New gear ships free + save 20% on select backpacks
  • Stock Up for School: 40% to 75% Off The Entire Store and Earn $15 PLACE Cash

General back to school subject lines

  • Head Back to School in Style
  • It’s That Time of Year Again: Getting Ready for School
  • Your One Stop School Shop
  • Get Ready for the Back to School Season
  • Ready for School?School is Just Around the Corner!
  • Heading back to school?All the Back to School Supplies You Need
  • The Latest Gadgets for Back to School
  • Not Ready for the New School Year Yet?
  • Get Ready to be Schooled
  • All the MUST HAVES for the New School Year
  • A Fresh Start to SchoolBack to School Essentials
  • School Time = Play Time
  • Be the Best in Class
  • Your Number One Back to School Shop
  • It’s Time to Rule the Playground
  • What’s on your Back to School Checklist?
  • Raise Your Hand if You’re Ready for Back to School
  • Back to School Survival Guide

Back to college subject lines

  • Everything a College Fresher Needs
  • Personalize Your Dorm Room
  • Moving to College?
  • Our College Survival Guide
  • Back to College Sales
  • The Best Deals on Textbooks
  • Refresher for a Fresher!
  • Must Haves for the New Semester
  • Make This Semester Yours
  • Your College Checklist

Back to school subject lines with free shipping

  • Limited Time Only: FREE SHIPPING on Back to School Items
  • Back to School Savings + Free Shipping = A+ Deals
  • Free Shipping for the Back to School Season
  • Get Your School Supplies Shipped for Free
  • Last Minute Back to School Shopping? Get Fast Free Shipping!
  • Get Psyched for School with Free Shipping!
  • Our Back to School Deals Ship for Free
  • Save Money on Back to School with Free Shipping
  • With free overnight shipping, there’s no reason to be late for class
  • Make Back to School More Tolerable with Free Shipping

Wrap up

Back to school season is one of the most important times to engage your customers as an ecommerce brand. Make sure you’re prepared with subject lines that are engaging and stand out in a crowded inbox.  Remember, play with puns, use emojis, and include well placed CTAs, and you’ll be ready for the first day of school!

Want to take your marketing campaigns to the next level? Leverage SMS and email together to drive even more revenue all summer long. Check out the Ultimate Guide to Driving Revenue with SMS in 2021 for everything you need to know about SMS as an email marketer. No fluff, no frills — just the most effective ways to add SMS to your existing marketing workflows, so you can get your SMS strategy converting from day one.

Hive's 2021 Email Marketer's Ultimate Guide to SMS