50 Ecommerce Mother’s Day Subject Lines that Mom Will Love

With Mother’s Day just around the corner, take the time to perfect your email campaigns with subject lines that engage more subscribers looking to spoil their mamas! Thousands of people participate by showering their moms with gifts, making it a huge opportunity for e-commerce brands to drive higher sales. In 2020, US customers spent a whopping $26 billion for Mother’s Day, with customer spending at an all-time high of $205 per person. This isn't a holiday you want to miss, and with over 35% of customers opening emails based on subject line alone, stand out in your customer's inbox with these eye-catching subject line ideas. Let’s dive in!

General Mother’s Day subject lines

  • Gift Ideas for Mom Plus a Free Gift 🎁
  • There’s no greater gift than a mother’s love
  • Mother’s Day Gift Shop
  • Celebrate Mom – Treat your mom to the perfect gift
  • Create a mother’s day gift guide
  • We’ve got the perfect gift she’ll simply love
  • The gifts we love most for our own moms!
  • Surprise her with a special gift to celebrate her style.
  • Because she deserves it…Find the perfect gift for mother’s day
  • Mother’s Day is May 9th We’ve got the best gifts, for the best moms.
  • Looking for the Perfect Mother’s Day Gift?
  • Pre-Order Your Mother’s Day Gift!
  • The gifts she’ll love this Mother’s Day
  • What we’re gifting mum (and ourselves!) this Mother’s Day…
  • This Mother’s Day, give Mom a gift like no other 💌
  • All for Mom: Shop gifts to brighten up her day
  • Mother’s Day. Celebrate her with a special gift
  • For Her: Gifts to Make Mother’s Day Memorable 🎁
  • To Celebrate Mother’s Day, We Are Giving A Free Gift With Purchase!
  • Mother’s Day is May 9th. Need a Gift?

Mother's Day subject lines

  • Celebrate Mom + Save $20!
  • Save Up to 50% on Our Exclusive Mother’s Day Gifts!
  • Mother’s Day Special: Take 30% Off
  • 20% Off Sitewide for Mother’s Day!
  • Mother’s Day Starts Now with This 15% off Coupon!
  • Don’t miss out on 25% off Mother’s Day gifts
  • 30% Off Your Mother’s Day Purchase!
  • Extra 10% Off Gifts for Mom!
  • Mom deserves the best! 25% OFF and FREE shipping
  • Love Mom and Love to Save? Get 50% Off the Perfect Mother’s Day Gift
  • Buy 1, Get 1 FREE – Just in Time for Mother’s Day!
  • Save 10% on These Awesome Gifts for Mom
  • Our Mother’s Day Sale Starts Now
  • Take 25% Off This Mother’s Day!
  • Save Up to 67% on Gifts For Mom!

Mother's Day subject lines with free shipping

  • Free Shipping from now until Mother’s Day!
  • Shop Now & Get Free Shipping For Mother’s Day
  • Free Shipping For Mother’s Day Starts Now
  • Get Something Special For Mom with Free Shipping 📦
  • Free Shipping on Your Gifts for Mom!
  • Don’t Wait – Get Free Shipping Now for Mother’s Day
  • FREE OVERNIGHT SHIPPING for Mother’s Day – ends tomorrow 🚚
  • Make Mom glow! Free shipping on gifts for her!
  • Free shipping for mama on us 💌
  • Mother’s Day Shopping? Shipping’s On Us!

Last minute Mother's Day subject lines

  • It’s Almost Mother’s Day, Don’t Forget Mom!
  • Last minute Mother’s Day Gifts? We’ve got you covered!
  • Hurry up before it’s too late! HUGE deals on Mom’s Day gifts 🤑
  • Send a Gift to Mom in Time – Order Before 12 PM PST
  • You know it’s almost Mother’s Day, right?
  • Flash Sale! Last min. Mother’s Day gifts
  • Forgot Mother’s Day? It’s Not Too Late
  • What would your mother think? Hurry, Mother’s Day is almost here! 👀
  • Time Is Running Out! Shop Now for Mother’s Day

Wrap up

Take the time to build Mother’s Day email campaigns that drive higher sales and share some love to all the amazing moms out there. Offer enticing discounts, use puns, and throw in an emoji here and there to really drive traffic to your mother’s day sales.

Want to take your marketing campaigns to the next level? Leverage SMS and email together to drive even more revenue this Mother's Day weekend. Check out the Ultimate Guide to Driving Revenue with SMS in 2021 for everything you need to know about SMS as an email marketer. No fluff, no frills — just the most effective ways to add SMS to your existing marketing workflows, so you can get your SMS strategy converting from day one.

Hive's 2021 Email Marketer's Ultimate Guide to SMS