43 Fall Email Subject Lines to Sell More This Autumn

Fall is right around the corner, which likely means new product lines, promotions, and more for your brand. Email is one of the top ways to get your new arrivals in front of subscribers, with most of our favorite brands sending fall-themed email campaigns in 2018.

There are a ton of options for different subject lines you can use to sell more this season, featuring highlights on specific products, recommendations, and of course, a little fun with puns. We’ve collected some of our favorite fall email subject lines to give you inspiration for your campaign this season.

New Arrivals

  • Our Favorite New Fall Arrivals
  • Fall Is Here, and so Are New Arrivals 🍂
  • Psst… Fall Arrivals are Here
  • Just In! New Fall Arrivals
  • The Fall Sale is Here!
  • All Eyes on New Fall Arrivals
  • Just Arrived: New Fall Styles
  • Shop New Fall Styles Now


  • Wave Goodbye to Summer 👋
  • All Eyes on Fall
  • [Brand Name]’s Back for Fall
  • Don’t wear last year’s styles this fall
  • Get a head start on fall
  • Your fall beauty issues, solved
  • Fall into styles for colder weather
  • Hello Fall 🍁
  • Fresh for Fall
  • New season, new looks
  • Ready for fall?

Product Specific

  • Corduroy is back
  • Waffle-Knit Thermals
  • Introducing ReNew Sweatshirts
  • Your best coat evert
  • Fall in Love with Cozy Knits
  • The coolest fall sneakers are here

Product Recommendations

  • Have you seen our fall favorites?
  • Stock up with fall favorites
  • From our favorites to your wardrobe
  • Fall Skincare Must-Haves
  • Check out these handpicked fall looks

Pun Inspired

  • This will leaf you speechless
  • Harvest your best fall wardrobe yet
  • Pumpkin Spice up Your Fall Wardrobe
  • Fall into Your Best Autumn Wardrobe
  • Rake in the savings this fall


  • Our Biggest Fall Sale Ever!
  • Last Day to Save 25% off During Our Biggest Fall Sale
  • Fast Fall Sale: 30% Off Today Only
  • Fall. Sale. Alert.
  • 25% Off Fall Favorites
  • The Sun is Setting on Our Fall Sale
  • Fall Into Savings with 20% Off
  • Fall in Love with up to 50% Off

Wrap Up

Now’s the time to let subscribers know what’s in store for fall. Have fun with your subject lines - test what works best for your brand to optimize your email campaigns for opens and ultimately, conversion!