The most wonderful time of the year, and one of the busiest ecommerce sale periods of the year is just around the corner. Last year’s US Christmas spending hit $1.3 trillion, and it's expected to increase even more this year! More and more shoppers are preferring to do their holiday shopping from the comfort of their own homes, and with email being one of the biggest drivers of ROI (for every $1 spent, you get a $38 return) now’s the time to leverage email templates that will drive conversions this holiday season. Let’s dive in!
Smart Home
This is a great email example by Smart Home announcing their Christmas sale. They put their sale discount front and center, captivating customers right away with their offer. Note that their CTA is above the email fold making it easily accessible which leads to higher conversions.
Marseille
Marseille’s email spreads some holiday cheer and thanks customers for a great year together. This type of email sets your brand apart from the rest of the competition, builds brand loyalty, and elevates your brand experience for the customer. Merge in your customers’ first name to make it even more personalized, and add a thank you sales discount!
Starbucks
Starbucks’ holiday drinks are a staple during the Christmas season! Their much loved holiday flavors are front and center with a CTA directing them to order. It’s a great way to remind customers that their holiday drinks are back and that they should get that sweet holiday treat they’ve been craving all year long. They also included product recommendations that would be perfect for holiday gift-giving.
Brooks Brothers
Brooks Brothers announce their semi-annual Christmas sale with a 50% sales discount that’s placed right at the top of their email. Their huge sales discount paired with a reminder that it only happens twice a year creates a sense of urgency making customers want to buy now. They also added CTA’s that take customers directly to their mens and womens sections making it easier than ever to make a purchase.
Wrap Up
Make sure your Christmas campaigns are in tip-top shape with email templates that boost sales and drive customer engagement. The key to designing emails that drive conversions is adding clear CTAs, showing appreciation to your customers for the great year you’ve spent together, and creating a sense of urgency with your promo offers!