Not only is it the most wonderful time of the year, but it’s also one of the busiest ecommerce sale periods of the year with last year’s US Christmas spending surpassing the trillion-dollar mark! Last year, over 60% of shoppers preferred to do their holiday shopping from the comfort of their own homes, and this will likely increase due to the COVID-19 pandemic. With email being one of the biggest drivers of ROI (for every $1 spent, you get a $38 return) now’s the time to leverage the power of email with templates that will drive conversions this holiday season. Let’s dive in!
Smart Home
This is a great email example by Smart Home announcing their Christmas sale. They put their sale discount front and center, captivating customers right away with their offer. Note that their CTA is above the email fold making it easily accessible which leads to higher conversions.
Marseille
Marseille’s email spreads some holiday cheer and thanks customers for a great year together. This type of email sets your brand apart from the rest of the competition, builds brand loyalty, and elevates your brand experience for the customer.
Want to take it one step further? Merge in your customers’ first name to make it even more personalized, and add a thank you sales discount!
Starbucks
I don’t know about you, but I can’t think about Christmas without thinking about Starbucks’ holiday drinks! Their well-loved holiday drinks are front and center with a CTA directing them to order. It’s a great way to remind customers that their holiday drinks are back and that they should get that sweet holiday treat they’ve been craving all year long. They also included product recommendations that would be perfect for holiday gift-giving.
Brooks Brothers
Brooks Brothers announce their semi-annual Christmas sale with a 50% sales discount that’s placed right at the top of their email. Their huge sales discount paired with a reminder that it only happens twice a year creates a sense of urgency making customers want to buy now. They also added CTA’s that take customers directly to their mens and womens sections making it easier than ever to make a purchase.
Wrap Up
Make sure your Christmas campaigns are in tip-top shape with email templates that boost sales and drive customer engagement. The key to designing emails that drive conversions is adding clear CTAs, showing appreciation to your customers for the great year you’ve spent together, and creating a sense of urgency with your promo offers!
Need some help crafting your Christmas email campaigns? We’ve created this fun printable checklist that guides you step-by step so you don’t miss any important steps when building your Christmas email strategy!
