31 cold weather subject lines to warm up subscribers this winter

It’s cold out there! You feel it, we feel it, and your customers feel it. There’s no better way to combat the cold weather than with some cozy subject lines–a chilly night in is the perfect time to message customers about getting warm this season. Use these for inspiration while introducing new products, promoting your sale, or sharing the latest from your online shop.


  • Our Winter Style Guide is here
  • Who says you can’t be stylish and warm?
  • 5 Cold Weather Must-Haves
  • Your Winter Forecast: Cold, but stylish
  • Winter is here! Time to layer up
  • Psst… Be the first to shop our new winter styles 🌨
  • New Winter Arrivals Are Here!
  • Stock up for winter with 50% off sweaters
  • New Toques, New Markdowns
  • Introducing the New Winter Collection
  • Wave hello to winter with new styles 👋


  • Savings sweeter than a snow cone 🍧
  • Brrr! It's Cold Out There!
  • Our sale is heating things up 🔥
  • Savings you can snuggle up with
  • Grey skies got you down? 50% off to brighten your day ☀️
  • Cold weather, hot prices
  • Melt the ice with up to 40% off
  • Snuggle up with winter savings 🧦
  • Winter savings you can snowbank on ❄️
  • This sale is snowman-approved ⛄️
  • Our Winter Clearance Event Starts in 3...2...1!
  • Last day to shovel in the savings with our 50% off sale 🌨

Related: Learn More About Hive For Ecommerce

Online Shopping

  • Stay inside and shop with free shipping
  • Free Shipping! Don’t brave the cold ❄️
  • Drop your shovel with two-day shipping
  • Keep your toes warm and shop online 🧦
  • What’s better than frostbite? Our online shop!
  • Curl up with some cocoa and shop online ☕️
  • Shop winter wear from the warmth of your home
  • Say no to slush! New styles online

Wrap Up

Whether you have a new winter product line, a sale, or great deals on shipping for online shoppers, using a winter-friendly subject line is a fun way to share the news with your customers. Get a little creative and test out some seasonal subject lines to increase opens and encourage more engagement!

Looking for more email marketing inspo? The Ultimate Guide to Email Marketing is a playbook of best practices we’ve learned from our time in the email industry. From email deliverability to reporting, it covers everything you need to know to be an effective email marketer. Check it out 👉

Hive's Ultimate Guide to Email Marketing