February’s here and you know what that means! Customers are loved up and looking for last minute gifts for their significant other or to practice some self love. Email remains one of the biggest drivers of ROI (for every $1 spent, you get a $38 return) so drive extra revenue with some last minute email campaigns. Play cupid and spread the love with these 3 email templates. Let’s dive in!
Grab your customer's interest
Moo does a great job of grabbing customers’ interest with their simple but effective email design. The email is plain but the colors stand out and guide the readers’ eye to the box in the middle. Both the header and the CTA are focused on one goal making it super actionable. This is a great example of how you can drive conversions by triggering your customers’ curiosity with your emails.
Share an exclusive coupon code and create FOMO
Attitude plays off the well known ‘Roses are red’ poem with a twist! They add an exclusive coupon code with 14% off for their customers. The offer ends at midnight so it’s a great way to create some FOMO and drive last minute conversions.
Offer free shipping
Let’s face it, not everyone’s great at planning ahead and buying gifts with enough time for standard delivery. With Valentine’s Day right around the corner, target customers that need help to get their gifts in time for the holiday. Caudalie does a great job of highlighting their free overnight shipping paired with a CTA that drives customers straight to their shop.
Wrap up
Valentine's Day is just a few days away and now’s the perfect time to target last minute customers that need gifts before February 14th rolls around. Make sure you’re taking advantage of this holiday with emails that are designed to convert. Remember to always include well placed CTAs, create some FOMO, and offers they can’t miss!
We’re a few months into the new year but it’s never too late to check in and ensure you have all the key email strategies in place. Check out our Ultimate Guide to Email Marketing and take your segmentation, automation and email deliverability to the next level!
