15 Music Event Marketing Subject Lines That Work

We’ve all been there - rushing to announce an upcoming show or tickets to an event that’s going live at midnight. In the scramble to get content ready for social, email, and the bajillion other digital channels you’re managing, your email subject line becomes an afterthought. That’s why we’ve collected 15 subject lines that work for event email marketing.

Related: Hive for Event Marketers

Quick tip before we dive in - it’s important to target your messaging to specific attendee segments. By having relevant content (and relevant subject lines), your attendees will feel more inclined to open and engage with your emails. To help you jumpstart this way of thinking, we’ve bucketed our subject lines based on three ways you can segment your attendee list.

Based on Venue Location

  • Bangkok, are you ready for The Weekend? 🇹🇭
  • H.E.R. at Rebel Toronto - Get Your Tickets Now
  • Upcoming events at The Danforth
  • Monthly Roundup - What’s coming to Scotiabank Arena this December

Based on Artist Interest

  • Celebrate NYE with Post Malone 🍾
  • Travis Scott - Astroworld Tickets Go LIVE at Midnight!
  • Your Presale Code for Ariana Grande’s Sweetener Tour 🗝
  • Ready for A Legendary Christmas with John? 🎄

Based on Artist and Venue

  • Pusha T is coming to the Danforth - Get tickets before they sell out!
  • Jorja Smith at Rebel is going to be 🔥
  • Budweiser Stage welcomes SZA to Toronto - grab tickets now!

Based on Ticket Tier and Purchase Data

  • Your Exclusive Access Code to Lil Pump VIP
  • Tickets to Michael Bublé are available now!
  • Welcome to the club - here’s 10% off your first ticket purchase
  • Meet & Greet A$AP Rocky with Official Platinum Tickets

Wrap Up

Subject lines are the first thing your attendees see, even before opening your email. Sending targeted emails with relevant subject lines will not only increase open rates, but will encourage attendees to engage with your emails more frequently. Curious to learn how you can perfect your event marketing email strategy? Check out 3 Key Music Event Email Templates and Segmenting Strategies.