3 Reasons Why You Should Use Conditional Splits in Email Automations

#Email Automation #Segmentation

Your automations become even more tailored to your subscribers when you use conditional splits. From abandoned cart to winback automations, let’s dive into why and how conditional splits can take your email marketing strategy to the next level!…

Anima Hossain

Why Segmenting Subscribers is Guaranteed to Improve Your Email Marketing

#Segmentation #Email Marketing

Building a strong segmentation strategy can drastically improve your brand’s email engagement, deliverability, and ROI, but designing your strategy is just the first step.…

Cynthia Dam

Email List Segmentation Tips for Ecommerce

#Segmentation #Ecommerce Email #Tips & Tricks

Segmented campaigns received 14% higher opens and 2x more clicks than non-segmented campaigns. We've broken down what your ecommerce brand needs to get started.…

Michaela Angemeer

21 Email Segmentation Ideas for Event Marketers [Cheat Sheet]

#Events #Segmentation

Personalized email improves sales by an average of 56%. To help you send more targeted email, we've built this cheat sheet of the best segments for email marketers.…

Anna Cunningham

2019 Ultimate Guide to Email Segmentation

#Segmentation #Email Marketing #Guides

Hive’s 2019 Ultimate Guide to Email Segmentation is officially here! A comprehensive resource, this guide has the rundown on everything you need to know about email segmentation.…

Cynthia Dam

Why Hive puts subscriber engagement at the forefront

#Segmentation #Email CRM #Deliverability

The majority of email marketing experts suggest creating campaigns around subscriber engagement as an effective way to maintain a healthy list, but most email providers bury engagement data or provide a simplistic rating, almost as an afterthought.…

Michaela Angemeer

Email Segmentation 101: Send Targeted Email, Sell More Stuff

#Segmentation #Email Marketing

Thinking about the basis of your segmentation by engagement level will help you churn your list, prune out inactive and unengaged subscribers, and improve your overall email deliverability. Let’s dive into how you should be thinking about segmentation, no matter the industry you’re in.…

Cynthia Dam

Why You Should Stop Organizing Customers into Lists in 2019


It’s no surprise that after years of advancement in email technology, we’ve reached the point where organizing your customers by lists doesn’t make sense.…

Ian Roberts

The Importance of Collecting the Right Data from New Subscribers


We’ve been thinking a lot about how you can collect the right data from new subscribers, right off the bat. The more you integrate collecting relevant data at the beginning of your email strategy, the easier it is to send targeted, impactful email campaigns later on.…

Michaela Angemeer