Email Marketing

5 Loud & Proud Email Templates to Celebrate Pride in Style

#Email Design #Email Marketing #Ecommerce Email

Pride month is upon us, and communities around the world are donning rainbow gear to celebrate diverse sexual and gender identities. If your brand values LGBTQ+ rights, there’s no time better than June to connect with that audience!…

Anna Cunningham

Email Segmentation 101: Send Targeted Email, Sell More Stuff

#Segmentation #Email Marketing

Thinking about the basis of your segmentation by engagement level will help you churn your list, prune out inactive and unengaged subscribers, and improve your overall email deliverability. Let’s dive into how you should be thinking about segmentation, no matter the industry you’re in.…

Cynthia Dam

Just Shipped: Why We Launched Estimated Open Rate

#Product Update #Email Marketing

Estimated open rate predicts the open rate of an email before you send it, based on the targeted recipients. By selecting and deselecting which engagement levels are going to receive the email, you’ll see the estimated open rate change.…

Michaela Angemeer

Email Strategy Teardown: How Lollapalooza Drives Festival Ticket Sales with Good Email

#Event Organizers #Email Marketing

We believe a good email strategy is key to powering your business, whether that’s selling products online or tickets to your next show. Today, we’re breaking down what a good event email strategy looks like by diving into Lollapalooza’s festival emails.…

Cynthia Dam

The Ultimate Guide to Email Marketing: How to Think about Email like a Pro

#Email Marketing

Ever wonder how to think about email marketing like a pro? Here’s your chance! This is a playbook of best practises we’ve learned from being in the email industry for the past 3 years, and it’s everything you need to know to be an effective email marketer.…

Cynthia Dam

What No One Tells You About Launching an Email Newsletter

#Email Marketing #Deliverability #Tips & Tricks

This post goes over some of the common pitfalls that you can anticipate before launching your email newsletter, and what you can do to combat them while keeping your newsletter alive and well.…

Michaela Angemeer

21 Spring New Arrivals Subject Lines for Ecommerce

#Email Marketing #Ecommerce Email #Seasonal

To help you get inspired before sending your announcement email, we’ve put together a list of spring new arrivals subject lines. From simple options to having fun with emojis, we’ve got you covered.…

Michaela Angemeer

5 Event Email Strategies to Engage Attendees Better

#Event Organizers #Email Marketing

Whether you run music festivals, networking events, or anything in between, your email marketing goal should be the same: engage your attendees to sell more tickets. Let’s dive in to the top performing email templates and strategies, so you can get inspired and sell more tickets 🎟…

Cynthia Dam

Why the Quality of Your Email List Is More Important Than Its Size

#Email Marketing

You’re prepping for your quarterly marketing meeting and once again, you’re left with the age-old decision - do you focus your reporting on topline metrics like email list growth, or deeper metrics like engagement over time?…

Michaela Angemeer