Email Marketing

How Emails Can Level Up Your VIP Program

#Ecommerce Email #Email Marketing #Integrations

Emails are a vital part of motivating your VIPs to continuously engage with your program and provide a stellar experience at every step of their relationship with your brand.…

Tim Peckover from Smile.io

Stand out with These 21 Welcome Email Subject Lines

#Email Automation #Email Marketing

Setting up an effective welcome email should be a top priority for your brand, and a big part of that is the subject line you choose. We’ve put together a list of inspiration for your subject line, from lines that will make your subscribers feel exclusive, to ones that add a personal touch.…

Michaela Angemeer

You asked, we listened: A/B Test Campaigns now on Hive

#Product Update #Email Marketing

After a ton of requests from the people that use Hive every day, we’ve implemented A/B Test Campaigns, so you can start testing the variables that affect engagement and your bottom line.…

Michaela Angemeer

5 Back-to-School Templates Sure to Get You an A+

#Email Marketing #Ecommerce Email #Seasonal

Summer may feel like it just began, but back-to-school season is already starting for ecommerce brands. We’ve rounded up 5 email templates to give you the back-to-school inspiration you need to make the grade.…

Anna Cunningham

Why Customer Education Should Be a Strategic Part of Your Email Marketing

#Email Marketing #Ecommerce Email

Sometimes we get so busy telling customers what we think they need that we forget to tell them why they need it or how to use it. Educating customers on your industry positioning or product usage may be the missing piece in your email journeys.…

Anna Cunningham

5 Loud & Proud Email Templates to Celebrate Pride in Style

#Email Design #Email Marketing #Ecommerce Email

Pride month is upon us, and communities around the world are donning rainbow gear to celebrate diverse sexual and gender identities. If your brand values LGBTQ+ rights, there’s no time better than June to connect with that audience!…

Anna Cunningham

Email Segmentation 101: Send Targeted Email, Sell More Stuff

#Segmentation #Email Marketing

Thinking about the basis of your segmentation by engagement level will help you churn your list, prune out inactive and unengaged subscribers, and improve your overall email deliverability. Let’s dive into how you should be thinking about segmentation, no matter the industry you’re in.…

Cynthia Dam

Just Shipped: Why We Launched Estimated Open Rate

#Product Update #Email Marketing

Estimated open rate predicts the open rate of an email before you send it, based on the targeted recipients. By selecting and deselecting which engagement levels are going to receive the email, you’ll see the estimated open rate change.…

Michaela Angemeer

Email Strategy Teardown: How Lollapalooza Drives Festival Ticket Sales with Good Email

#Event Organizers #Email Marketing

We believe a good email strategy is key to powering your business, whether that’s selling products online or tickets to your next show. Today, we’re breaking down what a good event email strategy looks like by diving into Lollapalooza’s festival emails.…

Cynthia Dam