Email CRM 6 Things You Can Do to Get the Most out of Your Email CRM If you’re using an email marketing CRM, chances are, you feel overwhelmed by the thought of all the features you have access to. Most marketers use the core functionality of their CRM
Product Update Introducing deeper reporting and simpler data integration with Zapier We’ve been busy at Hive the past few months, focusing on giving you better feedback on your email marketing strategy with more in-depth reports, all while making the process of consolidating and
Integrations Announcing Hive’s Zapier Integration We’re excited to announce our newest integration with Zapier, which lets you easily sync data from hundreds of apps into Hive. Zapier makes the process of integrating your marketing toolkit with Hive
Personalization The End of Lowest Common Denominator Email Marketing Think of the last marketing email you received: did it feel like it was crafted specifically for you? Or was it yet another generic blast that you deleted without opening? If it was
Deliverability 3 Ways to Stay on Top of Email List Hygiene One of the key factors affecting email deliverability (whether you end up in your subscribers’ inboxes or in spam) is list hygiene. Though it’s not the most fun topic to discuss, if
Ecommerce Email The 5 Key Lifecycle Stages for Ecommerce Email Marketing As marketers, we often place focus on things that may not be the most impactful to our business today. According to Adobe, 80% of companies’ marketing budgets are spent on acquiring customers, but
Email CRM Choosing between Hive and Klaviyo This guide should make it a bit easier to choose your next ESP - a mostly objective discussion of when you should choose Hive over Klaviyo, and vice versa. 1. Keep it interesting
Email Automation 4 Essential Pre-Built Segments for Your Ecommerce Business If you’re an ecommerce marketer, chances are you have an email list with a ton of data on your customers. From location, to age, gender, engagement history, and interests, the opportunities for
Email Marketing Why Customer Retention Marketing Should Be Your Priority This Year One hundred years ago, there wasn’t much choice when it came to where you shopped. You would frequent stores that were convenient and carried the products you wanted. To get you to
Email CRM Choosing between Hive and MailChimp This guide is meant to make it a bit easier to choose a new ESP - a mostly unbiased discussion of when you should choose Hive over MailChimp, and vice versa. 1. Built
Email CRM 3 Ways an Email Marketing CRM Can Make Your Life Easier Sending your customers timely, relevant emails is more important now than ever. According to a report by Hubspot, 78% of consumers have unsubscribed from emails from brands that were sending too many irrelevant
Ecommerce Email Solving the Problem of Cold Start Ecommerce Product Recommendations To be completely upfront, this post details how you can use Hive to solve the cold start problem. Two weeks ago, I purchased a handful of mystery novels from Amazon. Last week, I
Product Update Set it and forget it with new Live Segments The latest feature added to Hive.co is Live Segments that update automatically. You can use them to instantly filter your contacts into actionable segments when they match or unmatch specific attributes, set
Tips & Tricks Email List Segmentation Tips for Ecommerce Imagine it’s October and you live in Canada (that means snow, soon). You’re an avid online shopper and are ready to start your winter gear shopping, but you keep getting emails
Email CRM Why you need a CRM for your Shopify store Whether you’re completely new to the ecommerce space, or a retailer with a solidified customer base, it’s imperative that you’re able to organize your customers and effectively market to them.
Product Update Latest from Hive: Instagram Email Automation At the end of June, we promised updates to our email automation in the near future. Today, we’re excited to announce email automation based on Instagram engagement. When someone likes or comments
Personalization Part 2: How you can use Hive’s segments to better organize and market to your list In this three-part series, we’re going through how to get the most out of Hive. Read the first installment here: Part 1: How you can connect all your data sources with Hive.
Email CRM Part 1: Why you should connect all your data sources with Hive In this three-part series, we’ll go through how to get the most out of Hive - from when you first set up your account to having a ton of rich contacts that
