Why Hive puts subscriber engagement at the forefront
#Segmentation #Email CRM #DeliverabilityThe majority of email marketing experts suggest creating campaigns around subscriber engagement as an effective way to maintain a healthy list, but most email providers bury engagement data or provide a simplistic rating, almost as an afterthought.…
What No One Tells You About Launching an Email Newsletter
#Email Marketing #Deliverability #Tips & TricksThis post goes over some of the common pitfalls that you can anticipate before launching your email newsletter, and what you can do to combat them while keeping your newsletter alive and well.…
A CTO’s Perspective: Why Dedicated IPs Are a Myth
#DeliverabilityFor 99% of senders, using a dedicated IP will cause more long term deliverability problems than using a shared pool of IPs. Our CTO shares why.…
How to Warm Up a New Subdomain
#DeliverabilityIf you’ve made your way to this post, you probably know that using subdomains is the best way to separate out your sending reputation for different emails.…
Just Shipped: Automated IP and Domain Warmup Feature
#Product Update #DeliverabilityIf we’ve learned anything while helping customers migrate from their email provider, it’s that switching to a new ESP is time-consuming and stressful.…
How to Design Emails That Land in the Inbox (and Avoid Spam Filters)
#DeliverabilityEvery piece of your email marketing strategy, from your design and content, to your segmentation, go hand-in-hand to ensure your emails land in the inbox.…
5 Steps to Improve Sender Reputation for Better Email Deliverability
#DeliverabilityYour email deliverability depends heavily on sender reputation which is a score that ISPs (Internet Service Providers) assign to email senders. The stronger your sender reputation, the more likely your email will be delivered to your recipient’s inbox rather than filtered out in spam or blocked.…
Why are my emails going to spam? A CTO’s Perspective
#Deliverability #Email MarketingOver the past few months, we’ve had a handful of customers switch to Hive after their emails started automatically going to spam with providers like Klaviyo and Mailchimp.…
IP Warmup: Why and How You Should Do It
#DeliverabilityWarming up your IP is crucial to ensuring healthy deliverability. It should be the first part of your greater email marketing strategy, as it lays the foundation for making sure your emails actually get opened.…