Hive’s CTO on Smart Email Throttling: Sending Intelligently for Better Deliverability
#DeliverabilityThe theory behind smart email throttling is that sending a predictable, consistently-increasing volume of email over time will avoid negative spikes and potentially improve deliverability.…
How to Improve Deliverability with Analytics
#DeliverabilityLearn how to measure your deliverability using analytics, and how to spot and address trends before they lead to problems for your email performance down the road.…
2019 Ultimate Email Deliverability Guide
#Deliverability #Email MarketingWe’re excited to announce that Hive’s 2019 ultimate guide to email deliverability is here! This guide is one of our most popular resources, diving into everything you need to know about email deliverability.…
How to Use Email Journeys to Improve Deliverability
#Deliverability #Email AutomationThe perfect way to improve email deliverability is to leverage automated email journeys - these are triggered by subscribers’ actions so they send at exactly the right moments to optimize for engagement in your customer journey.…
What You Need to Know About Custom Domains and Subdomains
#DeliverabilityOne of the first decisions you’ll encounter when using a new email service provider (ESP) or setting up your email marketing strategy is whether to…
How to Build a Strong Sender Reputation to Improve Email Deliverability
#DeliverabilityThe key to building a strong sender reputation is having a holistic email strategy centered around consistently sending good emails your subscribers engage with.…
Why Hive puts subscriber engagement at the forefront
#Segmentation #Email CRM #DeliverabilityThe majority of email marketing experts suggest creating campaigns around subscriber engagement as an effective way to maintain a healthy list, but most email providers bury engagement data or provide a simplistic rating, almost as an afterthought.…
What No One Tells You About Launching an Email Newsletter
#Email Marketing #Deliverability #Tips & TricksThis post goes over some of the common pitfalls that you can anticipate before launching your email newsletter, and what you can do to combat them while keeping your newsletter alive and well.…
A CTO’s Perspective: Why Dedicated IPs Are a Myth
#DeliverabilityFor 99% of senders, using a dedicated IP will cause more long term deliverability problems than using a shared pool of IPs. Our CTO shares why.…