We’ve said it time and time again here on the Hive blog: segmenting your list and email sends by engagement level is key, no matter what you sell. It’s one of the strongest yet simplest tactics for better opens, clicks, deliverability, and customer engagement. Heck, we believe it’s so important we built it straight into our product! Let’s dive into why segmenting by subscriber engagement is a crucial email tactic for any brand.
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