Patrick Hannigan

chief firefighter @ hive.co

Kitchener, Ontario

3 posts

Hive’s CTO on Smart Email Throttling: Sending Intelligently for Better Deliverability

#Deliverability

The theory behind smart email throttling is that sending a predictable, consistently-increasing volume of email over time will avoid negative spikes and potentially improve deliverability.…

Patrick Hannigan

A CTO’s Perspective: Why Dedicated IPs Are a Myth

#Deliverability

For 99% of senders, using a dedicated IP will cause more long term deliverability problems than using a shared pool of IPs. Our CTO shares why.…

Patrick Hannigan

Why are my emails going to spam? A CTO’s Perspective

#Deliverability #Email Marketing

Over the past few months, we’ve had a handful of customers switch to Hive after their emails started automatically going to spam with providers like Klaviyo and Mailchimp.…

Patrick Hannigan