Cynthia Dam

Brand Designer at Hive. Dreaming about style & wine.


50 posts

Ultimate Email Campaign Pre-Send Checklist

#Email Marketing #Tips & Tricks

Not only will this checklist help you check off all the pieces that make an email campaign successful before you send, it will also cover larger behind the scenes strategy for you, including tasks that improve your overall deliverability.…

Cynthia Dam

The Ultimate Guide to Building an Effective Winback Series

#Email Automation #Ecommerce Email

A step-by-step guide on how to create a winback email series that’s optimized to re-engage your inactives at exactly the right time, with exactly the right messaging.…

Cynthia Dam

2019 Ultimate Email Deliverability Guide

#Deliverability #Email Marketing

We’re excited to announce that Hive’s 2019 ultimate guide to email deliverability is here! This guide is one of our most popular resources, diving into everything you need to know about email deliverability.…

Cynthia Dam

How to Use Email Journeys to Improve Deliverability

#Deliverability #Email Automation

The perfect way to improve email deliverability is to leverage automated email journeys - these are triggered by subscribers’ actions so they send at exactly the right moments to optimize for engagement in your customer journey.…

Cynthia Dam

How to Build a Strong Sender Reputation to Improve Email Deliverability


The key to building a strong sender reputation is having a holistic email strategy centered around consistently sending good emails your subscribers engage with.…

Cynthia Dam

30 Email Subject Lines to Sell More this 4th of July


We’ve curated 30 of the top 4th of July email subject lines to inspire your next campaign. From free shipping to sale subject lines, these are sure to drive open rates and help you sell more for the Independence Day long weekend.…

Cynthia Dam

Drive Merch Sales with These 🔥 Email Templates and Automations

#Email Design #Ecommerce Email

A niche of ecommerce not often talked about, the music merchandise industry sees steady growth of 9.4% in sales year-over-year. We’re sharing four email templates and automations to inspire your next merch campaigns and drive revenue through the roof.…

Cynthia Dam

Email Segmentation 101: Send Targeted Email, Sell More Stuff

#Segmentation #Email Marketing

Thinking about the basis of your segmentation by engagement level will help you churn your list, prune out inactive and unengaged subscribers, and improve your overall email deliverability. Let’s dive into how you should be thinking about segmentation, no matter the industry you’re in.…

Cynthia Dam

24 Mother’s Day Subject Lines for Ecommerce


With Mother’s Day around the corner, it’s a good time to make sure your email campaigns are optimized to help you sell more. Here are 24 heartwarming Mother’s Day subject lines to help inspire your campaigns.…

Cynthia Dam