There’s no doubting that it’s sad summer is almost over. But look on the bright side - if you do email marketing for an ecommerce brand, it’s a great time to run a promotion. A Labor Day Sale is a great way to bridge the gap between your leftover summer inventory and your upcoming fall line.
There are a ton of ways to spin your sale and tactics you can use to increase your customers’ likelihood to buy, so we’ve gathered examples for template and strategy inspiration.
1. ModCloth: Labor Day Sale
There’s nothing like a festive gif to celebrate the long weekend and your upcoming sale. ModCloth makes the deal the main focus of their email - subscribers can’t miss it.
2. Casper: Labor Day Sail
Casper wins the award for most creative (and hilarious) Labor Day email. Instead of advertising a sale, they’re giving away a free paper sailboat. If you can learn anything from Casper, it’s to think of things differently to stand out and catch your subscribers’ attention among a sea of sale emails.
3. PetSmart: Labor Day Weekend Sale!
PetSmart uses a classic sales tactic to encourage customers to spend more - a future reward for meeting a minimum purchase. To sweeten the deal, they have a sale and free shipping. Why wouldn’t customers splurge?
4. Lou & Grey: Labor Day Sale
Tying in your discount code with a relevant holiday is an easy way to create a memorable sale. Lou & Grey subscribers will easily be able to remember the code even after they’ve closed their inbox, increasing the likelihood that they’ll take advantage of the deal.
5. Alex and Ani: Celebrate Labor Day
We love it when brands differentiate by sharing their values. Here, Alex and Ani acknowledges the meaning behind Labor Day as an American-made company, giving subscribers a look behind the curtain and another reason to positively affiliate with the brand.
6. J Crew: Labor Day Packing List
A fun way to showcase products is with an editorial style email - J Crew masters this with a fun Labor Day packing list. On top of it all, they incentivize purchasing more items on their list by including a discount with minimum purchase.
Are you ready for Labor Day?
The long weekend will be here before you know it! Now’s the perfect time to start planning what tactics you’ll use for your sale, and what email promotions you’ll need to go along with it.
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