The Ultimate Guide to Building an Effective Welcome Series

#Email Automation

Whether you run events or an ecommerce store, this guide will help you build an effective welcome series guaranteed to turn your new subscribers into lifelong customers.…

Cynthia Dam

Why the Quality of Your Email List Is More Important Than Its Size

#Email Marketing

You’re prepping for your quarterly marketing meeting and once again, you’re left with the age-old decision - do you focus your reporting on topline metrics like email list growth, or deeper metrics like engagement over time?…

Michaela Angemeer

5 Email Template & Subject Line Pairings Perfect for Valentine’s Day

#Email Design

February marks the month of love and, let’s admit it, last minute shopping for significant others. Whether your Valentine’s Day campaign encourages customers to gift themselves or their loved ones, these email template and subject line pairings are the perfect source of inspiration.…

Cynthia Dam

6 Effective Signup Form Tips to Grow Your Email List

#Tips & Tricks #Email Marketing

Signup forms are the best way to grow your email list. No matter what industry you’re in and how big your business is, your goal should be the same: get people excited to sign up. Let’s dive in to our top 6 best practises on how to create a high-converting signup form.…

Cynthia Dam

31 cold weather subject lines to warm up subscribers this winter

There’s no better way to combat the cold weather than with some cozy subject lines–a chilly night in is the perfect time to message customers about getting warm this season. Use these for inspiration while introducing new products, promoting your sale, or sharing the latest from your online shop.…

Michaela Angemeer

5 Steps to Improve Sender Reputation for Better Email Deliverability

#Deliverability

Your email deliverability depends heavily on sender reputation which is a score that ISPs (Internet Service Providers) assign to email senders. The stronger your sender reputation, the more likely your email will be delivered to your recipient’s inbox rather than filtered out in spam or blocked.…

Eva Shiu

The Best Ecommerce Email Strategies of 2019 So Far

#Ecommerce Email

We compiled the top ecommerce email templates we’ve seen so far to help you gain a fresh perspective on ways you can better engage your customers this year.…

Cynthia Dam

29 Subject Lines to Kickstart Your 2019 Email Campaigns

#Ecommerce Email #Email Marketing

To give you some fresh ideas and new tactics to try in 2019, we scrolled through our inboxes and found standout subject lines from your favorite brands.…

Michaela Angemeer